When a call is missed, an appointment no-shows or a deal goes cold, Bookback texts the customer, works out what they need, and books them into your client's GHL calendar. Anything tricky goes straight to a person.
Installs per sub-account. Texts from your client's existing GHL number.
Each one can be switched on or off per sub-account.
Nobody picked up. Bookback texts back, asks what they need, and gets them on the calendar.
The appointment gets marked no-show. Bookback reaches out and offers new times before the customer moves on.
The opportunity is marked lost or abandoned. Bookback follows up while there's still a chance.
The AI handles the back-and-forth. The parts that carry a promise (first texts, time offers, confirmations, opt-outs) are fixed, reviewed wording.
Between 9am and 8pm in their time zone, from your client's own number.
What's wrong, and when they're free. Things like "tomorrow morning" or "Saturday after 2".
Up to three open slots, pulled live from the client's GHL calendar.
Creates the appointment, confirms by text, and tags the contact.
Most text automations fail the same ways: they talk over staff, loop on confused customers, or keep texting a number that can't receive. Bookback is built around avoiding exactly that.
Right before sending, it checks GHL live. Opted out, already booked another way, deal marked won, or a team member already replied? Nothing goes out.
Two confused replies in a row, a request for a person, a complaint, pushback on price, an emergency: your team gets a tag, a note and a task, and the AI steps aside.
It can only state facts from the business profile you give it. No quoted prices unless allowed, no links except the booking link, and it never claims to be human.
GHL can accept a text it later fails to deliver. Bookback checks every message, and when one fails it stops texting and asks your team to call instead.
First texts and follow-ups only go out 9am to 8pm in the customer's time zone. At most two follow-ups, then it closes the conversation.
STOP and similar replies end the conversation immediately. Contacts with Do Not Disturb on in GHL are never texted.
Every week: who was texted, who replied, what got booked, and what it was worth. The number that turns a trial into a retainer.
Example numbers.
Per sub-account, so it maps straight onto how you bill your clients.
For the first three agencies, locked in for as long as you stay. Setup on a 15-minute call, done with you.
Mark it up and resell it inside your own packages. Cancel any time.
Conversation AI answers when customers write in. Bookback starts the conversation itself when a call is missed, an appointment no-shows or a deal goes cold. It checks live GHL before every text and hands off on firm rules instead of guessing.
Your client's existing GHL number. Customers see the same business they called, and every message shows up in the GHL conversation like any other.
A texting number registered for business messaging (A2P 10DLC), consent to text the contacts the campaigns will reach, someone who can pick up handoffs the same day, and a calendar Bookback can book into (or a booking link).
It hands off. Your team gets an ai-handoff tag, a note and a GHL task saying in plain words what happened and what to do next. The AI won't text that conversation again.
Bookback steps aside the moment a team member replies from GHL. No double-texting.
No. Bookback isn't built to handle protected health information, so it's for home services and similar businesses only.
Two weeks, free, on one sub-account. We set it up with you and send you the numbers every week.
Email scott@getbookback.com